Auckland 2023

25-27 Jun, Sun–Tue 10am–5pm, Auckland Showgrounds

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Ben Cain

Ben is a Senior Associate at the award-winning IP firm James & Wells. Ben has over 30 years of commercial experience gained across roles in sales, marketing, brand development and, since 2010, intellectual property law. Ben is an internationally recognised expert in trade mark law enforcement and litigation in New Zealand, as well as an experienced practitioner in matters involving copyright rights, domain names, designs, confidential information and fair trading.

Tuesday 27 June

Get ahead, stay ahead: How IP is critical to competitive advantage in your business

11:30am-12:15pm Seminar Series

Ben Cain

In a competitive market, it’s critical that you use all the IP tools available to get ahead of the game. So whether you’re local or international, what can you do to get – and stay – ahead of the competition? In his presentation, Ben will discuss:

How creative thinking from the start can get you ahead (a recipe for success);
How ongoing creative thinking can keep you ahead (a recipe for continued success); and
The dangers of ignoring the power of IP (a recipe for disaster)

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