Auckland 2016

25-27 Jun, Sat–Mon 10pm–5am, ASB Showgrounds

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Sissel Rosengren

Managing Director, Food Industry Foresight Pty Ltd

Sissel has 28 years of experience in marketing research, industry forecasting and strategic planning in Australia, Asia, Scandinavia, the Middle East and the United Kingdom. For the past fifteen years, Sissel has specialised in the food and beverage industry, particularly in the Australasian and Asia/Pacific regions.

Sissel has extensive knowledge in all aspects of marketing research and its methodologies as well as analysis, forecasting and strategy development. Apart from syndicated studies, she has also developed and been responsible for numerous privately commissioned research projects in Australia, Asia, the Middle East and Scandinavia, including supply and demand modelling, detailed market sizing, brand valuation, distribution research, competitor analysis, growth prospects and tactical and strategic planning.

Throughout her career, Sissel has provided strategic consultancy to global food and beverage companies as well as national companies.

Sunday 26 June

Foodservice in Australia

11am-11:30am Seminar Series

Sissel Rosengren

New Zealand Trade and Enterprise

The Australian foodservice market is a unique marketplace on a global scale. Sissel Rosengren will introduce you to the key market structures and characteristics, the six foodservice regions, and the main market channels and their outlets. You’ll also get an insight into Australia’s many foodservice distribution channels – and the relative importance of each – plus a briefing on current trends and developments and the market outlook over the next 12 months. This is an essential introduction and update for any business looking to identify and understand their potential opportunities in Australian foodservice.

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