Auckland 2016

25-27 Jun, Sat–Mon 10pm–5am, ASB Showgrounds

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Morag McCay

NZTE Beachheads Advisor, Australia

Morag McCay has served as an executive director on UK company boards for twelve years. She held senior marketing and commercial roles in Pret A Manger, ARAMARK, Hilton International, AVIS Europe Middle East & Africa and Campbells Foods.

Morag has a long track record in building powerful commercial strategies from new customer and market insights, and delivering brand propositions to different cultures. Morag’s areas of specialty include marketing, branding, retailing, customer experience and customer relationship management, with a particular focus on the FMCG, foodservice, hospitality and retail sectors.

Morag has worked in corporate and entrepreneurial businesses and led overseas development in the United States, Japan and Hong Kong. Since returning to Auckland in 2013, she has been investing in developing high value food and beverage products for Asia.
Morag is a graduate of the University of Otago, holding an MBA and Bachelor of Health Sciences.

Sunday 26 June

Strategies for Success in the Australian Market

12:50pm-1:15pm Seminar Series

Morag McCay

New Zealand Trade and Enterprise

Australia is a great training ground to develop the right muscles for international growth – for many New Zealand businesses seeking new markets, if you can’t make it there, you’re unlikely to make it anywhere. In this session, Morag McCay will help you to define and understand the challenges for your business in Australia, drawn from her time working as a NZTE Beachheads advisor with over 80 aspiring export companies. Morag will introduce you to several key factors to get your business match-fit for the Australian market, and for future international growth – combating complacency, celebrating differences, finding your “sweet spot”, building stamina to enjoy the fight, and creating a game plan to win.

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