My Shout is a way to show your mates you care when you can't be there. Let's face it, nobody sends a card these days but if you were out for someone's birthday you would "shout" them a drink.
My Shout makes it as easy as sending a text and even easier to redeem in a bar. We know it's not easy to make all events, especially as you get older and life gets busier, so buy it, send it and become a legend.