Auckland 2023

25-27 Jun, Sun–Tue 10am–5pm, Auckland Showgrounds

Lance Swain

Lance Swain

Hi IQ Liquor Merchants Limited is New Zealand based company and was established in 1992 by Lance. He started it as a hobby, but turned out to be bigger than he ever anticipated.The Company are importers of premium spirits, beers and liqueurs, which represents 33 liquor brands from across the world. Our purpose is to establish into the New Zealand market these brands of award winning top quality and niche market products.The Company strives to continue sourcing new and exciting products from around the world every year and make it available to you. Having been in the business for over 20 years and successfully introduced dozens of product to the New Zealand market, which include cranberry juice, gold and overproof rum’s, butterscotch schnapps, black Sambuca, cachaca, and 333 beer.

See Lance Swain live in Auckland 2023

Tuesday 27 June
Know more about tequila
11am-12pm Liquid Alliance Masterclasses

Discover the different varieties of tequila, how they have been made, and how people should appreciate them.


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