Passionate Foodie and Head of Getting Things Done at Rescued Limited. Rescued exists to repurpose food waste and redefine what waste really is. Giving surplus food a purpose with great taste and no waste.
The secret ingredient, rescued bread flour, replaces virgin flour as a new ingredient. Quite literally, the next best thing since sliced bread.
Creating delicious upcycled food, ingredients and collaborating with the food and beverage industry to create an Upcycled Food Ecosystem and Circular Economy solution that will create sustainable and scalable opportunities for the whole sector to work together to reduce food waste, create and innovate; new products, ingredients, technology, employment, education, IP, and export opportunities.
Upcycling is the first consumer product-based solution to reduce food waste and the global upcycled food products market size was valued at $53.7 billion (US) in 2021 and is projected to reach $97 (US) billion by 2031. Every business and consumer in New Zealand can participate in a solution for a better, more sustainable food system and food future via the products they make and buy. What is Upcycled Food? Why is it important? What are the opportunities? (Case studies) How do you make it happen?