Melanie Spencer is the Co-CEO of the Socialites Group and The Social Club
I love business and thrive on helping businesses prosper with an instinctive ability to understand an organisation from a strategic viewpoint. With nearly 20 years’ experience as a senior marketer in Sydney and Auckland with heavyweight clients in retail, property, banking, food & beverage, aviation and fashion — I love to wear many hats.
Social media and making stories is where my heart is. With over 2 billion users worldwide, this phenomenon can’t be ignored. It’s no longer about whether you’re on social, it’s about how well you’re doing it and it’s changing all the time!
At Socialites and The Social Club we help organisations thrive in this dynamic digital world and do this by using social media and influencers to bring a brand’s DNA to life, creating loyal customers, communities and driving commercial outcomes. We're becoming well-known for being 'the' digital community whisperers in the APAC region and it's something we're incredibly proud of. Clients we work with; New World, Westpac, Microsoft, Fonterra, MARS, Kimberley Clark, The Warehouse Group, Mitre 10 and Reckitt Benckiser and we have an SMB arm helping small to medium Kiwi businesses.