Becky Erwood – Independent brand and communications consultant
With an in house and agency background across the communications mix, Becky has eighteen years of communications experience across a range of sectors including retail, apparel, food & drink and primary industries. She has a sector expertise in retail and food in both the UK and NZ which has been a significant part of her roles over the last 18 years. Intellectually curious and creative, Becky is adept at using insights and analysis to transform business objectives into creative communications strategies that re-position brands, generate advocacy and support the bottom line.
As a communications professional Becky has offered advice and practical support on everything from social media management for brands big and small to online crisis management.
Becky joined Pead PR in September 2013 where she led its food, drink and lifestyle teams directing a range of consumer brands and hospitality businesses. As Managing Director she was instrumental in leading the agency into an integrated future, taking responsibility for redefining the agencies marketing communications proposition and redefining its creative output.
The digital world, managing a brand’s reputation is much more complex, and the stakes are higher than ever. Today’s consumer has more choice than ever before, and with online platforms influencing their dining decision, creating and managing a positive online presence is key. Our panellists will be sharing their professional insights into fixing, managing and growing your online reputation, and increasing customer engagement.
We are joined in this panel discussion by Mimi Gilmour, Brydie Meinung and Becky Erwood.