Auckland 2016

25-27 Jun, Sat–Mon 10pm–5am, ASB Showgrounds

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Johnathan Chen

Johnathan Chen

Head of the James & Wells Asia Division

Johnathan is a registered patent attorney in both New Zealand and Australia with a degree and background in mechanical engineering. He leads a team dedicated to providing specialist intellectual property advice to New Zealanders wanting to do business in Asia. With a working knowledge of conducting business in China, and numerous business contacts across a range of industries in China, Johnathan is well placed to act as a business/investment liaison between clients and the Chinese market. Being literate and fluent in Mandarin, he assists with the development of dual language contracts and agreements alongside our Commercial Law team. Johnathan runs our Chinese brand creation and registration services, which ensures clients have useable Chinese brands and/or English brands which are accurately translated in Mandarin. He is an Executive Committee member of the New Zealand China Trade Association which sees him hosting Chinese delegations, and leading seminars around the country.


See Johnathan Chen live in Auckland 2016

Monday 27 June
Ecommerce, collaboration and legal landscapes: leveraging Kiwi F&B products in the global market
1pm-2pm Seminar Series

New Zealand food and beverage products continue to be in high demand in the global market. However as Johnathan will discuss, it is important to ensure Kiwi businesses understand and are able to navigate the different IP landscapes, in order to avoid bad relationships, misunderstandings and loss of rights. Attendees will develop an understanding of how to access export opportunities, intellectual property protection surrounding potential distributor/manufacturer relationships, and retaining ownership and control of your brand overseas.


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