It's a meeting of the finest food minds: New Zealand's
first international food, drink and equipment exhibition is set to
unite and revitalise the food and food service industry.
Fine Food New Zealand combines the organisational talents of
this country's premier food exhibition, The Food Show, with
Australia's biggest and most prestigious food trade show, Fine Food
Set for a spectacular Auckland launch next June, Fine Food New
Zealand will be the most important event of the year for food and
food service professionals.
The three-day international food, drink and equipment showcase
is already attracting support from many influential organisations
and exhibitors. Among them are the New Zealand Chefs Association
and the Baking Industry Association, (BIANZ).
For the Chefs Association, that means organising, among other
things, the Gourmet Pacific Challenge. This highly-competitive
culinary event will challenge and celebrate our trans-Tasman links.
"Fine Food New Zealand is going to be a marvellous show, and the
Gourmet Pacific Challenge will make great culinary theatre; we're
looking to lay down the gauntlet," promises Anita Sarginson,
president of the New Zealand Chefs Association.
The Baking Industry Association is equally excited. As well as
holding a number of competitions, and taking a stand at the show,
the association will also host its annual conference. Says
association executive officer Belinda Jeursen: "We see it as a
great opportunity to combine our conference with a show of this
Fine Food New Zealand is a timely trade event that fully
recognises and addresses the needs of the entire industry. It is
custom-designed to deliver a full trade experience that injects the
vitality of The Food Show, with the proven trade driven success of
Fine Food Australia, says Dona White. Dona - chief executive of
North Port Events says she's ecstatic with the shape Fine Food New
Zealand is taking, and the response it's getting from both support
organisations and exhibitors. "When we first began collaborating
with Diversified Exhibitions about bringing Fine Food to New
Zealand, our hunch was that the time was right and the market was
ready. But it's exceeded all of our projections already and we've
been absolutely blown away with the enthusiasm and support for the
Show in such a short time."
The exhibitor list is already filling fast, with a strong and
diverse group of New Zealand and international businesses committed
to taking part. Included are Waitaki Bacon, Southern Hospitality,
River Farm Wines, Devonport Chocolates, Henergy Eggs, ANZCO Meats,
Brookfarm, Altura Coffee, House of Knives, BIDVest and many
For Sue Morton, from Waitaki Bacon, the event is a significant
link in connecting their brand with the trade. Sue voices the
feelings of many Fine Food New Zealand exhibitors when she says:
"Having a broad and fresh event to reach a whole new market of
people to do trade business with is very exciting and a new step
for our business. We're really enthusiastic about Fine Food New
Zealand - bring it on!."
Fine Food New Zealand
ASB Showgrounds, Auckland
13 - 15 June 2010
For stand enquiries contact Gail Lorigan